Discovery: Ability to identify patterns in data
Communication: Provide insights in a meaningful way
Types of analytics, varieties
Cube Analytics: business intelligence
Predictive analytics: statistics and machine learning
Realtime: ability to analyze the data instantly
Batch: ability to provide insights after several hours/days when a query is posed
Realtime analytics
-streaming
-interactive
OLTP/OLAP
< 500 MS latency sensitive
deterministic workflows