localization

In house: engineers, translation team, project manager

Marketing Content: Engaging, Persuasive, Well Written
– First contact with a product
– Used by anyone interested in the product
– Designed to attract potential users

Online help
– FAQS
– Software Documentation
– Troubleshooting Manuals

Product knowledge, Consistent Terminology

Where?
videos are in online help pages, marketing pages, training platforms etc.

Revoicing
voice-over, dubbing, narration, audio description, free commentary

Dubbing:Actors’ voices are recorded over the original audio track
Subtitling:Written translation of spoken words and on-screen text