methodology map
business problem
-predict outcome, data analysis
Non-predictive Analysis
-Geospatial, Segmentation, Aggregation, Descriptive
geospatial analysis:types off non-predictive data analysis
-location base data, geographic data
Segmentation Analysis
-grouping together
Aggregation Analysis
-calculating a value across a group or dimention
Descriptive Analysis
-descriptive statistics provides simple summaries of a data sample
-mean, median, mode, standard deviation, interquartile range
Predictive Business Problems
– do you have data on what you are trying to predict?
Data Rich vs. Data Poor
-do not have useful data to solve problems
-experiment is business context, a/b test, estimate sales of new product
